Athr is a premium Saudi brand specializing in luxury souvenirs. Rooted in the spiritual heart of Madinah, Athr transforms sacred memories into tangible keepsakes refined, timeless, and deeply meaningful. The name “Athr” (أثر) means “trace” or “impact” in Arabic, symbolizing the emotional and spiritual imprint left by holy places and cherished moments. Every product is a tribute to heritage, crafted with care and reverence.
Services
Client
Athr
Year
2025
Location
Saudi Arabia, Medina
Challenge
The main challenge was to move beyond the conventional aesthetic of souvenir brands and create a contemporary identity that still honors the cultural and spiritual significance of Madinah.
Athr needed a visual identity that blends modern elegance with Islamic heritage one that appeals to discerning visitors looking for souvenirs that carry depth, beauty, and emotional resonance.
Brand Attribute
Elegance / Authenticity / Legacy / Craftsmanship / Exclusivity
Goal
The goal was to design a refined and meaningful identity that captures Athr’s vision: to preserve heritage through luxurious, handcrafted mementos.
The visual language needed to reflect the brand’s premium nature, while remaining rooted in the city’s spiritual atmosphere and artistic legacy.
Result
Fourp Agency developed a distinctive logo that integrates three symbolic elements
1. The Dome of Al-Masjid Al-Nabawi – Repeated six times in an abstract form.
2. The Map of Madinah – Subtly embedded at the core of the mark, grounding the identity in its place of origin.
3. Traced Patterns of Impact – Representing the emotional and cultural “Athr” (impact) left by the city and its spiritual history.
The typography and color palette were carefully selected to evoke luxury and timelessness, while maintaining simplicity and clarity.
Shaping Identities, Elevating Brands.
Today, Athr stands as a refined brand that merges elegance with spiritual heritage. Whether through packaging, digital presence, or print materials, the visual identity leaves a memorable impression just like the city it represents.