CrispyMeal is a bold Saudi burger brand that brings crunch, character, and creativity to every bite. Designed for the modern urban lifestyle, the brand delivers a fresh take on fast food, one that feels personal, stylish, and full of energy.
Services
Client
CRISPYMEAL
Year
2024
Location
Saudi Arabia, Riyadh
Challenge
The challenge was to elevate a burger brand beyond generic fast food imagery, and craft an identity that feels authentic, expressive, and unforgettable.
Crispy Meal needed to be playful yet premium, bold yet clean, and youthful without being loud.
Brand Attribute
Boldness / Urban Flavor / Fresh Energy / Street-Style Aesthetic
Goal
To develop a visually distinctive identity with strong recall, one that looks just as good on social media as it does on burger boxes, employee uniforms, or storefronts.
The brand needed to express flavor and confidence in every pixel and package.
Result
At Fourp Agency, we delivered a refined and cohesive brand system that strengthens Smawaat presence in the industrial gas sector.
we built a complete identity system featuring a custom wordmark with modern curves, a clever monogram that turns the letter “C” into a chicken’s head, a gritty and confident slogan system with lines like “Taste Speaks for Itself,”
Shaping Identities, Elevating Brands.
At Fourp Agency, we believe in crafting identities that align with ambition. The success of CrispyMeal rebranding reflects our commitment to helping brands evolve with clarity, confidence, and creative excellence.