Ethaq is a pioneering Saudi digital platform specializing in legal mediation. Designed to connect clients with licensed and accredited attorneys, Ethaq ensures secure, transparent, and professional agreements between parties.
Services
Client
Ethaq Business Services
Year
2022
Location
Saudi Arabia, Riyadh
Challenge
The challenge was to translate the sensitivity and professionalism of the legal field into a modern, accessible digital brand.
Ethaq needed to distinguish itself from traditional law firms and outdated mediation services by building a contemporary identity that communicates trust, authority, and security while being user-friendly and approachable.
Brand Attribute
Trust / Security / Professionalism / Partnership / Clarity
Goal
The goal was to craft a visual identity that reflects Ethaq’s core promise: to protect rights, foster trust, and streamline legal mediation with modern efficiency.
The design needed to inspire confidence while maintaining simplicity and clarity for users navigating legal processes.
Result
Fourp Agency created a powerful identity anchored by the letter E, stylized as a checkmark, a universal symbol of trust and approval.
Combined with the shield motif, the mark communicates protection, reliability, and professionalism.
Logo Concept: “E” shaped as a checkmark within a shield.
Shaping Identities, Elevating Brands.
At Fourp Agency, we believe in crafting identities that align with ambition. The success of Ethaq rebranding reflects our commitment to helping brands evolve with clarity, confidence, and creative excellence.