Extra Shine is a professional car detailing center founded in the heart of Yanbu Industrial City, Saudi Arabia. Known for its commitment to premium car care services, the brand has become a trusted destination for car enthusiasts seeking precision, protection, and long-lasting shine.
Services
Client
Year
Location
Challenge
Our challenge was to develop a distinctive visual identity that reflects Extra Shine’s clean and polished approach.
We aimed to express both technical excellence and aesthetic elegance. The inspiration for the color palette came from the nearby sea and sand with cool blues symbolizing trust and professionalism, and soft sandy tones conveying stability and renewal.
Brand Attribute
Professionalism / Trust / Quality / Renewal
Goal
The objective was to build a bold, modern, and adaptable brand identity that mirrors the brand’s attention to detail and service quality.
The logo design uses English typography in a strong and minimal form, ensuring clarity across all touchpoints. The letter E features three subtle lines, each representing one of the brand’s core services: polishing, window tinting, and paint protection.
Result
Fourp Agency crafted a sharp and refined identity system that visually captures Extra Shine’s essence clean, consistent, and confident.
The branding stands out in the automotive service market, offering flexibility in implementation and strong visual recall. From uniforms to storefronts and digital content, the identity reflects a premium experience.
The brand now communicates its promise of quality and care through every interaction. Extra Shine is positioned as a detail-oriented, modern car care center that values clarity, trust, and aesthetic balance.
Shaping Identities, Elevating Brands.
At Fourp Agency, we believe in crafting identities that align with ambition. The success of Smawaat rebranding reflects our commitment to helping brands evolve with clarity, confidence, and creative excellence.