Judhur Al’Asala is a Saudi brand specialized in exporting premium Ajwa dates from the holy city of Madinah. Rooted in heritage and driven by global ambition, the brand combines the authenticity of traditional date farming with a modern vision for international distribution.
Services
Client
Year
Location
Challenge
The challenge was to create a brand identity that honors the rich agricultural and cultural heritage of Madinah while presenting a professional, export-ready image.
We needed to design a visual system that would resonate with both local pride and international standards — symbolizing the journey from palm groves to global markets.
Brand Attribute
Authenticity / Heritage / Growth / Global Vision / Simplicity
Goal
To develop a cohesive and meaningful brand identity for Judhur Al’Asala that bridges tradition with global aspirations.
The brand needed to look authentic yet modern, telling a story of origin, purity, and expansion — all through simple, symbolic, and memorable visuals.
Result
At Fourp Agency, we created a timeless brand identity that positions Judhur Al’Asala as a proud ambassador of Saudi heritage and a strong player in the global date industry.
Inspired by two main ideas — the palm tree (a symbol of rooted authenticity) and a branching road (representing expansion and global distribution).
Judhur Al’Asala now stands out as a trusted and elegant date brand from Saudi Arabia. With a clear story, refined visuals, and a scalable identity, it’s ready to expand confidently into regional and international markets — all while staying true to its name: the roots of authenticity.
Shaping Identities, Elevating Brands.
At Fourp Agency, we believe in transforming stories into symbols. The success of Judhur Al’Asala’s identity reflects our mission to build brands that are not only visually appealing but deeply meaningful — brands that honor the past and shape the future.